New! Choices for Open Studio Advertising
For the first time, the Vermont Crafts Council is opening advertising with Spring and Fall Open Studio Weekends. For Spring Open Studio act now to get on board with advertising in our tour booklet. Space is limited!
Sign ups will be first come, first served.
Tour Booklet: Space reservations are due by March 14. All materials and fees must be received by March 21.
Please check out our ad requirements here
Web Based Ads are on a rolling schedule.
A. Printed Tour Booklet – 3 Choices
The tour booklet is the event guide, containing maps, directions to studios, and contact info for art sites. We print 7500 copies of the 8 x 9 inch, 32-page booklets, distributing them at state welcome centers, small galleries, and participant studios, and mail copies upon request.
For example, here is the 2024 Fall Open Studio Weekend tour guide.
After publication, a pdf of the booklet is available for download from the “Visit Open Studio” landing page.
Display Ad in Booklet
2.4 " x 2.4 "- Your Ad is located near the artist listings in your local area.
- Your logo appears on the centerfold map page.
- Your ad appears in 7,500, 8″ x 9″ copies of the booklet.
- Booklets are distributed to galleries, studios, through the Vermont Tourist Information network.
- A pdf of the booklet is available for download from the Open Studio Landing page.
"Footer" Ad
1" X 2"- Ad includes your logo and a tag line.
- Located at the bottom of any directions page.
- Your logo appears on the centerfold map page.
- Your ad appears in 7,500, 8″ x 9″ copies of the booklet.
- Booklets are distributed to galleries, studios, through the Vermont Tourist Information network.
- A pdf of the booklet is available for download from the Open Studio Landing page.
Your Business Logo
On Booklet Centerfold Map Page- Your logo appears on the centerfold map page
- Your ad appears in 7,500, 8″ x 9″ copies of the booklet.
- Booklets are distributed to galleries, studios, through the Vermont Tourist Information network.
- A pdf of the booklet is available for download from the Open Studio Landing page.
B. Web Based Options – 3 Choices
Event Google Map
Choose any of the three options described below and we’ll add you to our google map
Past google maps continue to receive views up to and after Open Studio Weekends. These maps are promoted by social media, are linked to the landing page for Open Studio Weekend, and are used extensively during the events by visitors. Fall 2024: 17,619 views, Spring 2024: 25,449 views.
“Visit Open Studio” Landing Page
2024: 232,000 views, 24,000 new views. This is an overall growth rate of 120.3% over 2023.
Loops are local tours that visitors may be able to tour in a day or afternoon. The Loops Landing Page has a state map showing all the local loops and their page links. This page is linked from the “Visit Open Studio” landing page.
Local Loop Pages show profiles of artist participants and have area maps. Ads will appear at the bottom of the page. This page is linked from the Loops Landing Page.
Open Studio Landing Page"
Main Event Page- Your business logo located in “sponsor” block
- Your business located on Open Studio google map with appropriate icon.
- Your business logo located on Loop Landing Page
Loop Landing Page
Main Page With Map and Loops- Your business logo located in “sponsor” block on main event page.
- Your business located on Open Studio google map with appropriate icon.
- Your business logo located on Loop Landing Page
Local Loop Ad
Display Ad- Display Ad located on Local Loop Pages
- Logo located on detail loop map
- Logo located on event google map with icon
- Logo on Loop Landing Page
- Logo on Open Studio Landing Page