Spring Arts Marketing Conference 2014
Presented by the Vermont Crafts Council
Although the Goddard College Community Center has many accessible features, please contact Martha Fitch or Greg Drew with accessibility accommodations or requests. A map of the campus is here (pdf)
Tuesday, April 22, 9 - 4 PM
Goddard College, Plainfield VT
Protect Your Images - Automate Your Promotion - Develop Your Brand
Take a new look at your marketing plans in light of copyright and trademark issues, national sales trends, and the ever changing world of social media promotion. Review business basics, pick up merchandising tricks and tips, and meet with your colleagues.
Join us on the elegant grounds of Goddard College in Plainfield, featuring bricked pathways, an upper garden and restored stone garden house, a boxwood maze surrounded by stone walls built by local stone masons.
8:00 - 9:00 Registration - Haybarn Gallery
Park in the parking lot off Rte 214 and walk down the road to the pathway leading to the Haybarn (looks like a barn) on the left. See driving directions below.
9:00 - 10:15 Vermont Crafts Council Annual Meeting - Open to All
Board members will announce the Council's projects for 2014 and review the projects of 2013. Join us as we welcome new members to the board.
10:30 - 12:00 Keynote Presentation - Sales Trends in Today's Economy
Trends drive the market place. Artists need to know what big business knows when it comes to using trends. You can understand the power and advantage of using trends to enhance your products. Nationally known craft marketing guru, Bruce Baker will speak about what works now, as we transform our product design, presentation, and marketing to meet the needs of the present economic environment. With income disparity continuing to widen, is there an opportunity to design for a new target audience?
12:00 - 1:00 Delicious Lunch with Vegan and Vegetarian Options
1:00 - 2:15 Afternoon Sessions Run Concurrently
A. Product Development - Bruce Baker
By tailoring your product for the current market, you can align with sales trends. By using a few simple product development techniques you can create products that are easier to sell. To get the most out of this workshop each participant should bring an open mind and a willingness to embrace change!
B. Automate Your Social Media Promotion - Elissa Campbell
Are you managing your online marketing or is it managing you? It can be hard to find the time to keep up with everything - Facebook, Twitter, blogs - you have to sleep and actually make work, right? There are ways for you to automate your marketing efforts so that you don't have to waste time with repetitive tasks. In this workshop, you'll learn tips and techniques for making your marketing life easier. In order to benefit the most from this workshop, attendees should have an established blog or be an active Facebook, Twitter, or Pinterest user. Attendees will leave this seminar with strategies for simplifying their online marketing.
C. Meet Individually with Representatives from the Vermont Crafts Council, Vermont Arts Council, and from Vermont Department of Tourism and Marketing, and the Office of the Creative Economy.
2:15 - 2:45 Break (Pick up Open Studio Materials)
2:45 - 4:00 Afternoon Sessions Run Concurrently
A. HAYBARN THEATRE - Pricing And Product Promotion - Bruce Baker
Are you including all the costs involved in being an artist in business? Are you worried about over or under pricing your work? Pricing is a critical factor for artists and can make or break a product line either retail or wholesale. We will explore elements that impact pricing and review how different markets can demand different prices. Note that almost no one nails this crucial arts business issue.
B. "Who Am I, What's My Message and How Do I Make People Listen" - Greg Drew
Before you can design a logo, develop a Facebook page, or plan a marketing campaign, you need to nail down your business identity. This can focus and streamline your promotion. In this workshop, we'll start by creating or revising your current artist statement, as a basis for a unified identity. We will then discuss some of the different ways to be heard above the crowd. This workshop is targeted toward those beginning their business or those wanting a refresher course.
C. Trademark and Copyright for Visual Artists - Justin Mccabe
This presentation covers the nature, scope and duration of copyright protection; how to obtain and maintain copyright protection and a discussion of the different kinds of copyrighted works. We will discuss copyright in the age of the Internet and the way that the fundamental concepts are adapting to new technologies, social media copyright policies, and the special concerns caused by new forms of publishing. Following this presentation, attendees will have been introduced to copyright law and have had basic questions answered about trademarks and copyright.
Our Seminar Presenters:
Bruce Baker has conducted more than 600 workshops in the past three decades, throughout the USA, Canada, the Bahamas and Dominican Republic. Thousands of artists have taken his workshops on the topics of Sales and Customer Service, Booth Design, and Visuals for Juried shows. Those who listen and are willing to change the way they conduct their businesses have seen amazing results, by getting accepted to better shows and experiencing increased sales in their booth. http://www.bbakerinc.com
Elissa Campbell has been working as an arts and technology consultant for the past 6 years under the business name of Blue Roof Consulting and as a professional bookbinder for the last 15 years under the business name of Blue Roof Designs. Elissa is currently serving on the boards of the Vermont Crafts Council and the Book Arts Guild of Vermont. As a self-professed computer geek, she has a strong interest in helping artists to embrace technology to further their businesses. And she's also a confessed Pinterest addict.
Greg Drew learned and communicated the business messages of hundreds of businesses in the Champlain Valley during his career in advertising. He went on to become a sales trainer, teacher, an artisan in wood and New England Regional Sales Representative for the largest church pipe organ manufacturer in the world. Semi-retired, now Greg focuses his energies on his work in wood that connects the stories of people and the trees around them.
Justin Mccabe is an intellectual property attorney with Dunkiel Saunders who assists clients in all areas of intellectual property, including patents, intellectual property agreements, advising on trademarks, copyrights, trade secret protection, and open source software licensing.
Take 1-89 to exit 7. Go straight off the exit, through three sets of lights and bear right, toward Montpelier. Turn left at the bottom of the hill. At the traffic circle take the first right onto Rte 2 and follow signs toward Plainfield. In East Montpelier, at the traffic light, go straight and travel for about 3 miles. As you come into Plainfield, turn left onto Rte 214. Take the next left into the upper parking lot at Goddard. The Haybarn theater is located a short walk up the campus roadway and to the left of the parking lot and is where registration will be held.
From Rte 14
Traveling south from Hardwick on Rte 14, turn onto Rte 214 in North Montpelier. Follow Rte 214 past the first Goddard College entrance and turn right into the second Goddard College entrance, then follow the directions above. Traveling north from Barre, turn right onto Rte 2/Rte 14 in East Montpelier and continue on Rte, following directions above.
From Rte 2
Traveling south from St Johnsbury, drive through Plainfield and bear right onto Rte 214. Take the first left and park in the upper parking lot at Goddard. The Haybarn theater is located a short walk up the campus roadway and to the left of the parking lot and is where registration will be held.