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Spring Arts Marketing Conference

We've created an archive of past Spring Marketing Conference agendas, with links here:

Vermont Crafts Council - Spring Arts Marketing Conference 2011
And Annual Meeting
Wednesday, April 13, 8:30 – 4 PM

Goddard College, Rte 214, Plainfield, VT 05667

Conference Schedule

8:00 – 9:00 Registration – Community Center - Haybarn Theater Gallery

9:00 – 10:15 Vermont Crafts Council Annual Meeting – Open to All

Board members will announce the Council's projects for 2011 and review the projects of 2010 including State of Craft and Open Studio Weekend. Join us in a grate- ful goodbye to President Matt Tell and hello to new board members.

10:15 – 10:30 Break

(Open Studio Participants pick up materials in the Manor)

10:30 – 12:00 All Conference Keynote: Marketing Your Work in Today's Economy – Bruce Baker - Community Center - Haybarn Theater. Nationally known craft marketing guru, Bruce Baker will speak about what works now, as we transform our product design, presentation, and marketing to meet the needs of the present economic situation.

12:00 – 1:00 Delicious lunch with vegetarian and vegan choices – Lower Level Community Center

1:00 – 2:30. Choose Session A, B or C

A. Booth Design Part One – Bruce Baker

This workshop is designed to help you create a better booth space and to present your work so your custom- ers notice and purchase it. Bruce provides resources for booth lighting, and modular, customizable designs to fit any product need. His slide presentation of the failures and successes are worth the price of admission.

B. Sue Sager - Diversifying Your Markets: Working with Architects and Interior Designers This workshop will explore the market of selling your work by working with interior designers and architects. Each participant will leave the workshop with a draft proposal for a project idea or commission. Bring a representational piece of your work or photo, product ideas plus writing materials.

C. Elissa Campbell – Etsy Step by Step

Etsy is a great way to sell your work online without having to make changes to your own website. This workshop will teach you the basics of setting up shop on Etsy, including: how to customize your storefront, how to create item listings, and how to promote your shop using both online and offline methods.

2:30 – 2:45 - Break (Open Studio Participants pick up materials in the Manor)

2:45 – 4:00. Choose Session A, B or C

A. Booth Design Part Two – Bruce Baker

B. Sue Sager - Diversifying Your Markets: Grants and Public Art This workshop will explore grant research and writing based upon project ideas. Participants will leave the workshop with a draft proposal for a project idea or commission. Bring a representational piece of your work or photo, grant ideas, plus writing materials.

C. Martha Fitch and Anne Majusiak: The Dynamics of Collaboration: State of Craft State of Craft was a year long series of events in celebration of the Vermont Crafts Council's 20th anniversary. Anne and Martha will narrate a slide show that describes nine of these events and the collaborations that made them possible. Bennington Museum, Danforth Pewters, the Sheldon Museum, Billings Farm, Kingdom Crafts Alliance, Frog Hollow, the Vault, Shelburne Arts Center, and the Brandon Artists Guild are described in the presentation.

About Our Presenters


Bruce Baker has conducted more than 600 workshops in the past three decades, throughout the USA, Canada, the Bahamas and Dominican Republic. Thousands of artists have taken his workshops on the topics of Sales and Customer Service, Booth Design, and Slide Presentations for Juried shows. Those who listen and are willing to change the way they conduct their businesses have seen amazing results, by getting accepted to better shows and experiencing increased sales in their booth.


Elissa Campbell has been working as an arts and technology consul- tant for the past 2 years and as a professional bookbinder for the last 11 years under the business name of Blue Roof Designs. She has worked as an art therapist and as the information systems manager for the Craft Emergency Relief Fund. Elissa is currently serving on the board of the Book Arts Guild of Vermont and is Chair of the Standards Group for the Vermont State Craft Center Overview Commission. As a self-professed computer geek, she has a strong interest in helping artists to embrace technology to further their businesses.


Martha Fitch is the director of the Vermont Crafts Council, a member of the Vermont State Craft Center Overview Commission, a founding member of the Artisans Hand Craft Gallery, and a licensed art teacher. She is a 1997 recipient of a Vermont Arts Council award for service to the arts in Vermont.


Anne Majusiak is an independent curator whose most recent project was the 2010 exhibition showcase State of Craft: Exploring the Studio Craft Movement in Vermont 1960-2010 at the Bennington Museum. Majusiak was also curator of The Art of Craft at the Hood Museum, Vermont Glass at the Middlebury College Museum of Art, as well as dozens of imaginative exhibitions of Vermont and national craft artists when she served as gallery director at the Frog Hollow Craft Center in Middlebury from 1989-1998.


Susan Joy Sager is an artist and administrator who founded ArtBiz in 1993 to provide professional development for artists and craftspeople by offering career counseling sessions and business seminars. Susan has taught workshops at schools and organizations such as: Maine crafts Association, Maine College of Art, Montserrat College of Art and Design, Worcester Craft Center, Savannah College of Art and Design, Massachusetts College of Art, Farnsworth Museum, and Peters Valley Craft Center.

About the Meeting Site

Goddard College presently occupies the site of what used to be a sheep farm in the mid 1880's owned by the Martin family. On the National Register of Historic Places, Martin Manor features hardwood panels and carved stone fireplaces, a covered patio and looks out over a boxwood maze surrounded by stone walls built by local stone masons. Everywhere, craft and art are evident in the reflecting pools, gardens, fountains and buildings.


From I-89

Take 1-89 to exit 7. Go straight off the exit, through three sets of lights and bear right, toward Montpelier. Turn left at the bottom of the hill. At the traffic circle take the first right onto Rte 2 and follow signs toward Plainfield. In East Montpelier, at the traffic light, go straight and travel for about 3 miles. As you come into Plainfield, turn left onto Rte 214. Take the next left into the upper parking lot at Goddard. The Haybarn theater is located a short walk up the campus roadway and to the left of the parking lot and is where registration will be held.

From Rte 14

Traveling south from Hardwick on Rte 14, turn onto Rte 214 in North Montpelier. Follow Rte 214 past the first Goddard College entrance and turn right into the second Goddard College entrance, then follow the directions above. Traveling north from Barre, turn right onto Rte 2/Rte 14 in East Montpelier and continue on Rte, following directions above.