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Spring Arts Marketing Conference

We've created an archive of past Spring Marketing Conference agendas, with links here:

Vermont Crafts Council Annual Meeting and Spring Marketing Conference 2008

Wednesday, April 30 8:30 - 4:30, Goddard College, Plainfield VT

Effective Innovation & Promotion

Reaching outward to connect with potential clients, or focusing inward on your business practices and priorities, this annual conference presents a choice of several seminars that will highlight promotion basics to refocus your arts business persona.


Basic Digital Camera Concepts -  Annie Tiberio Cameron

If the buttons and dials on your digital camera confound you as you try and document your artwork, this workshop can help decode these little computers with lenses.   Learn the basic features that make digital cameras tick, understand those new or confusing terms such as resolution, memory cards, optical & digital viewfinders, file formats, white balance, and more.  Come learn the basics in simple language, supported with a comprehensive handout.  Information is applicable to point-and-shoot or SLR cameras.  It will be helpful to bring along your cameras and instruction manuals.  The goal of this workshop is to get the most from your camera by learning to understand and lean on the manual that came with it.

Arts Marketing with Susan Abbott

Susan will lead three workshops that deal with different aspects of arts marketing.


Making a Name for Yourself

How do artists create a reputation for themselves and their work? This workshop will take you step by step through the process of building name recognition: finding your niche, learning to write and talk about your work, and working with media (print, radio, tv and the internet) to get publicity and grow your artist reputation.

Finding and Keeping a Gallery

Are you ready to look for a gallery, and how do you do that, anyway? How do you start (and end) a relationship? What should you negotiate? How do you set prices, and handle exclusivity? We'll cover all aspects of the complicated artist and gallery relationship.

Creativity panel

Susan Abbott will share her use of travel and creative travel journals as a way to kindle ideas for new work in the studio.

Arts Resources in a Downturning Economy - Panel Presentation Vermont Arts Council and Vermont Department of Tourism and Marketing  and

Hear what benefits and services are available from these two organizations, including grants and free or low cost promotion for artists. Also hear how you can join the Quadricentennial Celebration of Samuel De Champlain's exploration of Lake Champlain. Learn how you can participate in the Arts Council's new project statewide project. 

Time to Make Nice with Your Computer – Elissa Campbell

If you thought that having a website for your business was enough, think again. If no one knows your website exists, what good does that do? The internet has evolved into a phase called Web 2.0. This movement involves websites being more interactive, allowing site visitors the opportunity to contribute and collaborate. There are many online tools that you can use to advance your business – most of them free. While these tools do require an investment of time, the buzz that can be generated makes it worthwhile. Learn how social networking sites, blogs, social bookmarking, forums, and photo sharing can get your business noticed.


8:00 – 9:00 Registration  - Haybarn Theater Gallery

9:00 - 10:00 Annual Meeting of the Vermont Crafts Council – Haybarn Theater

Hear reports from 2007 including Open Studio Weekend and the State of Craft Project.

10:00 – 10:20 – Break

10:20 – 12:15 Session One:

A. Basic Digital Camera Concepts - Martin Manor, Lounge

B. Making a Name for Yourself – Media Room – Community Center

12:15 – 1:15 Lunch Community Center Dining Hall

1:15  - 2:45 Session Two

A. Time to Make Nice with Your Computer – Media Room – Community Center

B. Creativity panel - Martin Manor, Lounge

2:45 – 3:00 Break

3:00 – 4:30 Session Three

A. Finding and Keeping a Gallery - Martin Manor, Lounge

B. Art Resources Panel – Martin Manor, Oak Room


Goddard College presently occupies the site of what used to be a sheep farm in the mid 1880's owned by the Martin family. On the National Register of Historic Places, Martin Manor features hardwood panels and carved stone fireplaces, a covered patio and looks out over a boxwood maze surrounded by stone walls built by local stone masons. Everywhere, craft and art are evident in the reflecting pools, gardens, fountains and buildings.


From I-89

Take 1-89 to exit 7. Go straight off the exit, through three sets of lights and bear right, toward Montpelier. Turn left at the bottom of the hill. Bear right at the Y onto Rte 2 and follow signs toward Plainfield. In East Montpelier, bear right at the blinking light and go about 3 miles. As you come into Plainfield, turn left onto Rte 214. Take the next left into the upper parking lot at Goddard. The Haybarn theater is located up the driveway and to the left of the parking lot and is where registration will be held.

From Rte 14

Traveling south from Hardwick on Rte 14, turn onto Rte 214 in North Montpelier. Follow Rte 214 past the first Goddard College entrance and turn right into the second Goddard College entrance, then follow the directions above.


Wednesday April 30, 8:30 - 4:30 Goddard College, Plainfield VT