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Spring Arts Marketing Conference

We've created an archive of past Spring Marketing Conference agendas, with links here:

Vermont Crafts Council Annual Meeting and Spring Marketing Conference 2007
April 25 8:30 - 4:30, Goddard College, Plainfield VT


The Registration Form is here.


Effective Innovation & Promotion: Developing New Products And Appropriately Using the Web and Print to Promote Your Business

Reaching outward to connect with potential clients, or focusing inward on your business practices and priorities, this annual conference presents a choice of five seminars that will highlight promotion basics to refocus your arts business persona.

Effective Use of Promotional Media – Rosti and Jeani Eismont
Rosti Eismont has been with Studio Potter for thirty years and he and Jeani have worked in promotion from the days of paste up print to their current business of web design. Rosti knows when and how to use print and the web to best advantage and will share his experience during this workshop. http://www.eismont.com/

Identifying and Using Design Trends and Product Development – Bruce Baker
They love your work but they want to know what's new. Bruce will explain the differnce between a trend and a fad and how to innovate within your product line in a way that supports it and brings customers back. Bruce will detail how artists are targeting the following trends which include the New Simplicity/ Simple elegance, the food explosion, Aging Boomers, Non Human Companions, and the upscale market.
To get the most out of this workshop, bring an open mind and examples of your work to stimulate product show and tell discussions. http://www.bbakerinc.com/index.html

Arts Resources - Panel Presentation Vermont Arts Council and Craft Emergency Relief Fund.
Hear what benefits and services are available from these two arts organizations, including grants for artists, and insurance for arts businesses, among many other resources. http://www.craftemergency.org and http://www.vermontartscouncil.org/

Before You Go To The Webmaster - Jennifer Boyer
Jennifer Boyer of Thistle Hill Pottery has become a webmaster. Her experience with creating sites for a variety of people will help you save money and make your web site more effective for your business. http://www.jboyerdesign.com and http://www.thistlehillpottery.com

Resource Workshop For State of Craft - 2010
Meg Ostrum, Anne Majusiak and Martha Fitch will present the details of this exciting three year project and facilitate a discussion of its different elements. In the second half of the workshop, conferees will collaborate to determine what should be included in the history of Vermont crafts from 1965 to the present.

Vermont Crafts Council Annual Meeting and Spring Marketing Conference
Wednesday, April 25, 2007
Conference Schedule

8:00 – 8:30 Registration - Haybarn Gallery

8:30 - 9:30 Annual Meeting – Haybarn Theater
Hear reports from 2006 including exciting news about the Vermont Crafts History Project, and the Fifteenth Year of the Open Studio Weekend complete with new map!

9:30 - 9:45 - Break

9:45 – 11:00 Session One:

A. Effective Use of Promotion Part 1 – Media Center, Community Center

B. State of Craft – Resource Workshop Part 1 – Martin Manor, Lounge

11:00 – 11:15 – Break

11:15 – 12:30 Session Two

A. Effective Use of Promotion Part 2 – Media Center, Community Center

B. State of Craft – Resource Workshop Part 2 – Martin Manor, Lounge

12:30 – 1:30 Lunch - Community Center Dining Hall

1:30 – 2:45 Session Three

A. Bruce Baker – Trends and Product Development Part 1
Media Center, Community Center

B. Art Resources Panel Presentation – Martin Manor, Lounge

2:45 - 3:00 - Break

3:00 - 4:30 Session Four

A. Bruce Baker – Trends and Product Development Part 2
Media Center, Community Center

B. Jennifer Boyer - Before You Go to the Webmaster – Martin Manor, Lounge

OPEN STUDIO PARTICIPANTS!! PICK UP MATERIALS IN MARTIN MANOR

About the Site

Goddard College presently occupies the site of what used to be a sheep farm in the mid 1880's owned by the Martin family. On the National Register of Historic Places, Martin Manor features hardwood panels and carved stone fireplaces, a covered patio and looks out over a boxwood maze surrounded by stone walls built by local stone masons. Everywhere, craft and art are evident in the reflecting pools, gardens, fountains and buildings. http://www.goddard.edu

DIRECTIONS

From I-89

Take 1-89 to exit 7. Go straight off the exit, through three sets of lights and bear right, toward Montpelier. Turn left at the bottom of the hill. Bear right at the Y onto Rte 2 and follow signs toward Plainfield. In East Montpelier, bear right at the blinking light and go about 3 miles. As you come into Plainfield, turn left onto Rte 214. Take the next left into the upper parking lot at Goddard. The Haybarn theater is located up the driveway and to the left of the parking lot and is where registration will be held.

From Rte 14

Traveling south from Hardwick on Rte 14, turn onto Rte 214 in North Montpelier. Follow Rte 214 past the first Goddard College entrance and turn right into the second Goddard College entrance, then follow the directions above.

The Registration Form is here.