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Spring Arts Marketing Conference

We've created an archive of past Spring Marketing Conference agendas, with links here:

Craft and Arts Businesses, Join Like-Minded Colleagues, Hear Inspiring Speakers, Enjoy Great Food, In a Beautiful Rural Site on the National Register of Historic Places!

Don't Miss This!!


Reaching outward to connect with potential clients, tourism partners or industry peers, or focusing inward on your business practices and priorities, this annual conference presents a choice of six seminars that will spotlight specific topics to help your small business prosper.


Booth Design and Construction - Bruce Baker
We are bringing Bruce back to repeat his very successful seminar of last year. This seminar is for craftspeople or artists who want to design an efficient and effective display for craft or trade show marketing. A wealth of information is given on how to create a space that is attractive, functional, light weight, and modular. Proper lighting systems are a high priority and are covered in great detail. We also critique commercially available booth systems. An extensive slide presentation clarifies all the points of this workshop and shows the cutting edge of Craft Booth Design. Sources and samples are available to make it easy to understand and locate suggested materials.

Web Site Topics - Introduction to Web Site Development, Boosting Traffic to Your Web Site and Using the Digital Camera - Tom Lichtman
Tom Lichtman of VTWeb has been teaching tremendously knowledgeable yet calm and clear seminars concerning web design and web traffic for ten years. Tom is the owner of VT Web, a Rutland based web design and website hosting company. Tom has been active on the web since 1985. We are excited to be able to present Tom's seminars on these important topics.

Jason Aldous - Writing Effective Promotional Copy - In this hands on workshop, Jason will work with group members to write and polish a promotional paragraph for your business. Jason will also talk about what types of stories are attractive to the press, and discuss strategies for getting local and national coverage. As former AgriView writer and editor and current Promotion Director for the Vermont Department of Tourism and Marketing, Jason has had a lot of experience reading and writing copy that effectively promotes Vermont business to magazines and the press.

Panel Discussion of New and Changing Markets for Vermont Art and Craft

Steve Cook - Vermont Information Center Network -
Steve Cook is the new head of Vermont's Information Center Network. He will follow up on last year's presentation and talk about different options for promoting your arts business through the network which annually sees thousands of visitors to Vermont.
Jason Aldous (see above for bio) - Jason will describe the emerging and lucrative markets that can be found for craftspeople and artists at area farmer's markets.

Diane Konrady - Cultural Heritage Coordinator for the Vermont Department of Tourism and Marketing. Diane will speak about several existing and new opportunities for promotion through the Department including a brand new opportunity involving an historic journey to the heart of New York City's Financial District, the Green Mountains-to-Manhattan Schooner Tour.


THE FOOD

Bon Temps Gourmet returns, bringing a delicious array of vegetarian lunch offerings to please the foodies among us.

THE SITE


Goddard College presently occupies the site of what used to be a sheep farm in the mid 1880's owned by the Martin family. On the National Register of Historic Places, Martin Manor features hardwood panels and carved stone fireplaces, a covered patio and looks out over a boxwood maze surrounded by stone walls built by local stone masons. Everywhere, craft is evident in the reflecting pools, gardens, fountains and buildings.

DIRECTIONS

From I-89
Take 1-89 to exit 7. Go straight off the exit, through three sets of lights and bear right, toward Montpelier. At the bottom of the hill, at the lights, go left. At the Y turn right onto Rte 2 toward Plainfield and follow signs. In East Montpelier, bear right at the blinking light continuing on Rte 2 and go about 3 miles. As you come into Plainfield, find Rte 214 on the left. Turn left and take the next left into the upper parking lot. The Haybarn theater is located up the driveway and to the left of the parking lot and is where registration will be held.

From Rte 14
Traveling south from Hardwick on Rte 14, turn onto Rte 214 in North Montpelier. Follow Rte 214 past the first Goddard College entrance and turn right into the second Goddard College entrance, then follow the directions above.

Schedule

Registration: 8:30 - 9:00 - Haybarn Theatre

Annual Meeting - 9:00 - 10:30

10:30 - 10:45 - Break

10:45 – 12:15 Session One:

A. Panel Discussion: New and Changing Markets for Vermont Art and Craft - Steve Cook Information Center Division, Jason Aldous - Farmer's Markets, Diane Konrady - Vermont Department of Tourism and Marketing.

B. Bruce Baker - Part One of Booth Design

C. Tom Lichtman - Introduction to Developing an Arts Business Web Site

12:15 – 1:15 Lunch - Community Center Dining Hall - Bon Temps Gourmet

1:15 – 2:45 Session Two

A. Tom Lichtman - Boosting Traffic to Your Web Site

B. Bruce Baker - Part Two of Booth Design

2:45 - 3:00 - Break

3:00 - 4:30 Session Three

A. Tom Lichtman - How to Use Your Digital Camera

B. Jason Aldous - Writing Effective Promotional Copy - Hands On

4:30 Conference Adjourn




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