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Spring Arts Marketing Conference

We've created an archive of past Spring Marketing Conference agendas, with links here:

Annual Meeting and Marketing Conference
April 30, Grand Hotel, Killington Vermont
Registration 8:00
Conference Hours : 9:00 - 4:30

Join Your Peers For an Information Packed Day Designed for Arts Businesses

Reaching outward to connect with potential clients, tourism partners or industry peers, or focusing inward on your business practices and priorities, this annual conference presents a choice of nine workshops that will spotlight specific topics to help your small business prosper.
In the outreach category discover how to maximize your printed promotional materials in Sally Stetson's workshop or let Susan Fuller show you how to use newsletters, and current technology to stay in touch with your clients.
If you have recently become interested in attracting the cultural heritage tourism traveler, find out how to create partnerships with others in your area using the brand new Cultural Heritage Tourism Toolkit authored by Deborah Doyle-Schechtman.
If you are determined to add gallery sales to your marketing mix, don't miss hearing from those who manage Vermont's top craft and art galleries about what it takes to pass the jury. Finally, everyone can find answers to their web site marketing questions in one of Tom Lichtman's three workshops.
If you have decided to focus inward and streamline your business, plan to hear what the IRS and Tim Streeter, CPA. have to say about the nitty gritty of tax law and saving money on your everyday expenses.


Annual Meeting - 9:00 - 10:30

10:45 – 12:15 Session One:

A. Michelle Guilmette - Internal Revenue Service – Ask the IRS! Your Small Business Tax Questions Answered. Michelle will focus on tax law relating to auto expense for your business and costs related to running your business out of your home. She will talk about the common misunderstandings relating to employees and contractors and will discuss the differences between them.

B. Sally Stetson - Look Good for Less - Graphic Design Strategies and Cost saving Tips. In this workshop Sally will do an overview of the design process and how to get the most bang for your buck. Sally encourages lots of discussion to answer any questions you might have.

C. Tom Lichtman - Web For Beginners - Creating a Web Site for Your Business. Tom answers questions about every level of doing business with a web site. Both beginners with no knowledge of the web and those with established and successful web sites, will benefit from Tom's explanations, his web site critique and his discussion on the latest web site marketing tricks.

12:15 – 1:15 Lunch

1:15 – 2:45 Session Two

A. Tim Streeter - Tricks and Tips for Saving Money in Your Small Business. Tim will discuss concrete methods for saving money by streamlining expenses.

B. Tom Lichtman - Success Stories - Web Site Testimonials - Web Site Critique

C. Susan Fuller - Cultivating Key Contacts With Your Customers, the Media, and Industry Partners. Topics will include creating a plan and using traditional and new media marketing and public relations tactics and techniques. The workshop format will include presentations and learn-by-doing activities.

3:00 - 4:30 Session Three

A. Tom Lichtman - Marketing Your Web Site. What Works, What's New?

B. Deborah Doyle- Schechtman - Hands On Cultural Heritage Tourism. How to Use Vermont's Toolkit to attract the Cultural Heritage Visitor. This workshop will furnish participants with the information they need to develop cultural heritage tourism products that are engaging and sustainable, and in a manner that can be achieved efficiently, and effectively. A product can be a gallery walk, a farm festival, or an art exhibit.

C. Successfully Navigating the Jury - Selling Your Work Through A Gallery. A Panel Describes Do's and Don'ts. Topics to be discussed by the panel include how to approach a gallery, dos and don'ts for the jury, creating a positive and lucrative relationship with a gallery once you are an exhibitor.

4:30 Conference Critique and Adjourn


Tom Lichtman is founder and owner of VTweb, and has been active on the Internet since 1985. Originally a hardware and software designer, he has utilized his computer and internet knowledge to bring the highest level of Internet service to Southern Vermont.

Susan Day Fuller is president of Fuller Communications, a business development and marketing consulting firm based in South Burlington, Vermont. During her career, which spans more than two decades, Fuller has helped specialty food producers and craftspeople in Vermont, Quebec, New Brunswick and Alberta compete successfully in regional, national and international markets.

Deborah Doyle- Schechtman is the Cultural Heritage Tourism Coordinator for the state. She works closely with the Vermont Arts Council and the Vermont Department of Tourism and Marketing, to assist in the promotion of cultural heritage resources including museums, and historical, preservation, craft and arts associations.

Michelle Guilmette is a Senior Tax Specialist for the Internal Revenue Service. She has been with the IRS for 16 years serving in a variety of positions to include Taxpayer Assistance, Collection, Problem Resolution, Examinations and the SS8 group. She also provides taxpayer education to Small Business and self-employed taxpayers.

Tim Streeter is a CPA with Kittell, Branagan & Sargent and has extensive experience saving money for his clients who are small business owners.

Sally Stetson of Sally Stetson Design, has been in the design business for over 20 years and has divided her time between commercial work, textile design and original silkscreen printmaking.