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Spring Arts Marketing Conference and Zoom Seminars

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Spring Zoom Seminars - Presented by the Vermont Crafts Council

If you purchase three Zoom seminars, the fourth one is free.

If mailing send to: Vermont Crafts Council, Box 938, Montpelier, Vt 05601 Here is the PDF to mail.

Easy Two Step Registration and Payment:

1. Register for every seminar you plan to attend (even if you are a member and everything is free). You won't be "invited" to the zoom unless you do.

2. To add several "items" to your cart and pay once for all, add one at a time and click the "continue shopping" link on the PayPal page.Then click the conference homepage to come back here and make another selection. Check out at the end of the process by clicking View Cart.


April 6 - 11:00 - 12:30 Grow An Email List and Use It Well An email list is a cornerstone of both of our businesses. We are always surprised when artists don’t have a list  —  but this class will be everything you need to get started, or improve the effectiveness of an existing list. A good newsletter offers something of value to its readers.  We’ll discuss what to say + how often to send them, as well as strategies for growing your following. Instructors: Becca Webb & Rebecca Haas or Making it as a Maker.

Grow An Email List


April 28 - 9:00 - 2:30 Spring Marketing Conference

 9:00 - 10:30 - Gallery Showcase & Discussion - 8+ Vermont galleries will present brief details about sales, artwork shown, and how to apply as an exhibitor. They will discuss lessons from the pandemic and what lies ahead.

11:00 - 12:30 - Driving Traffic to Your Website - You have a great website but what if no one visits? Here’s how you can use social media and other techniques to drive traffic to your website and make sales. Instructors: Becca Webb & Rebecca Haas or Making it as a Maker.

1:00 - 2:30 -  Hands On Collage with Meta - This is a hands-on session where participants will create art using papers, scissors and glue. Intended to be fun and freeing, this session uses paper, glue and scissors (and your own stash of images) and the inspiration of your artist colleagues. Along the way, Meta will provide basic design tips to help participants structure their collage. After the session a show and tell of participant work will be available and an email with attachments: a color wheel, materials and tools list, and a “homework” sheet of suggestions and ideas.. Instructor: Meta Strick, Meta Strick Studio

Note to members: Since we can't add a free option to paypal, for the conference use the registration form. If not adding any other zoom conferences, that's all you need to do.

Marketing Conference


May 6 11:00 - 12:30 - Lost in Translation…or Why Color Theories Don’t Guarantee Good Cloth  Weavers seduced by gorgeous colored yarns often fail to use them successfully. The usual approach to this problem is to learn color theory — a huge and daunting undertaking.  Learning terminology is NOT the equivalent of learning to use color well.  What is needed is a method to translate color theory, terminology and yarn wrappings into actual weaving.  You don’t need to master color theory to use color masterfully. Instructor: Ruby Leslie, Ruby Charuby Weavings

Lost in Translation


May 11 11:00 - 12:30 How to Promote a Successful Event - As the pandemic eases we can think about planning to open our studios, hold a trunk show, or draw people to an online event. The dynamics are the same. Use social media and your website to make it happen. Instructors: Instructors: Becca Webb & Rebecca Haas or Making it as a Maker.

How to Promote a Successful...


May 19 11:00 - 12:30 Designing Professional Graphics with Canva - No graphic design experience? No problem! Canva’s predesigned layouts and drag-and-drop interface allow you to create graphics for your Etsy shop, social media, business cards, brochures, postcards, and more. And you can do so much with just the free version! Instructor: Elissa Campbell, Blue Roof Designs.

Designing Professional Graphic

If you don't want to add a fourth free zoom conference, please use the "View Cart" button above to check out. To sign up for the April 28 conference and or choose a fourth zoom, proceed to the Registration Form

We've created an archive of past Spring Marketing Conference agendas, with links here:

Vermont Crafts Council's SPRING CONFERENCE